Corporate Video Commercial
for 55+ Communities
  • Background
  • The Ask
  • Strategy
 

Taylor Morrison, a national homebuilder, wanted us to introduce their inspired living experiences at their active lifestyle/55+ communities. These are developed for people seeking a true adventure or for those who wish for a more easy going lifestyle. They take pride in building homes in vibrant communities.

Looking to promote their brand in a new light, they came to us to create three corporate videos each designed for a specific target homebuyer.

Taylor Morrison has developed a thriving active adult segmentation of their business. "The Cover Up" was our approach to conquering the misconceptions about living in an active adult community. We created a humorous story to dispel the myths about living a mundane lifestyle. Our goal was to portray these Taylor Morrison communities as they are: resort-style, amenity rich, and filled with life.

 
 
 
 
 
DESIGNED TO PICTURE THE POSSIBILITIES OF AN INSPIRED LIFESTYLE
 

Taylor Morrison, one of the largest homebuilders across America, has long trusted us as their primary corporate agency. For more than a decade we have been creating compelling marketing assets, both print and digital, to drive traffic, increase brand awareness, and to support their business objectives.