About two and half years ago, Google introduced the next generation of Google Analytics, Google Analytics 4 (GA4), to address the evolving measuring standards and privacy concerns. It collects both website and app data to better understand the customer journey while including privacy controls such as cookie-less measurement, and behavioral & conversion modeling.

Here are few ways GA4 can help your business:

• Understand your customers across touchpoints with a complete view of the customer lifecycle.
• Improve return on investment (ROI) with data-driven attribution to analyze the full impact of your marketing across the customer journey.
• Measure engagement and conversions with business and compliance needs in mind.
• Get greater value from your data with sophisticated predictive insights about user behavior and conversions.

More Over Universal Analytics

If the mentioned benefits of GA4 don’t catch your attention, maybe this will. All Universal Analytics properties will stop processing data on July 1, 2023. Don’t wait until next year to upgrade, make the move over to Google Analytics 4  as soon as possible to start gathering historical data before Universal Analytics stops processing new hits.

We understand in today’s industry, businesses need to navigate through new challenges and evolving changes, which is why Blufish can help.