Are your salespeople drowning in fake leads from Meta ads?
You’re not alone. Meta’s Lead Ads have been a popular tool for generating prospects quickly—but for too many businesses, speed came at the cost of quality. If you’ve ever sighed after calling a disconnected number or emailing “John Doe” with a cartoon avatar, you’ll want to hear this:
Meta Just Rolled Out SMS Verification for Lead Forms
Yes, you read that right. Meta (the parent company of Facebook and Instagram) has launched a built-in SMS verification feature for its Lead Ads—finally giving marketers a way to filter out spam and focus on real, qualified leads.
What’s Changed?
Up until now, anyone could submit a lead form using fake names, burner emails, or wrong phone numbers—no friction, no filters. But with SMS verification enabled, Meta will now:
- Send a one-time password (OTP) to the phone number entered
- Require the lead to verify their number before the form is officially submitted
This simple step adds instant credibility to the lead. If someone can’t verify their number, the lead doesn’t make it to your CRM—period.
Why This Matters to You
For sales teams, this is a huge win. No more wasted calls. No more dead-end follow-ups. Instead, your reps get:
- Fewer, but more qualified leads
- Higher connection rates
- Better ROI on your ad spend
And for marketing teams, it means your budget is finally being spent on people who actually exist and actually want to talk.
How to Turn It On
The SMS verification feature is optional (for now), but rolling out to most advertisers. Blufish as a Meta Partner has this feature enabled. To enable it:
- Head to your Meta Ads Manager
- Create or edit a Lead Ad form
- Under the Settings section, toggle on SMS Verification
- Customize the message if needed and save
Once active, Meta handles the entire verification flow—no extra integrations needed.
Final Thoughts
Meta’s new SMS verification is a much-needed step toward quality over quantity in lead generation. If you’ve been holding off on using Lead Ads because of poor lead quality, now might be the time to test again.
Because let’s face it, your sales team deserves better than “spam@nowhere.com.”
If your business is having issues with Spam leads from Meta, Schedule a FREE Consultation.