When you consider the vast amount of websites, apps and social media platforms that we routinely visit – we take in tons of information on a daily basis. And when it’s framed in that context, it can be difficult to stand out from the rest of the online community. We think of factors such as increasing your following on social media or promoting your business through paid advertising as a way to increase your visibility – but there is another avenue that oftentimes gets overlooked – including backlinks in your blog posts.

Are you unsure of what backlinks are? Continue reading to learn more about it and its benefits.


What is Backlinking?

Backlinking is quite simple and you are likely to have come across them whenever you read a blog post or article online. 

SEM Rush defines backlinking as, “links on one website that point to another website.” Also known as inbound or external links, backlinking is incredibly important for website search engine optimization (SEO). Moz states that when one website backlinks to another, it serves as a “vote of confidence” and signals to search engines that others feel comfortable vouching for your content.  


Benefits of Backlinking 

High quality backlinking can help your website in a number of ways. Here are just a few backlinking benefits.


Signals You As A Credible Source 

As stated earlier, backlinks act as a “vote of confidence” and when a website links to yours, it improves your credibility – crediting you as a reliable source of information.


Increased Website Traffic

If you are lucky to have a website link to your website, the potential for more site traffic has opened up. This can introduce a new audience to you, which can potentially lead to more business. 


Improved Search Engine Visibility 

Backlinks can improve your rankings on search engines since they view the quality of links as sites having confidence in your website. This will place your site in front of a larger, more relevant audience


The Downside of Backlinking

While providing backlinks is mostly beneficial, it also has the potential to go terribly wrong if done incorrectly.

Providing too many backlinks in your blog posts can read as spam to search engines, which can harm your SEO rankings. According to Google, the search algorithm doesn’t favor a large amount of backlinks, rather the quality of links you use. So essentially, one strong backlink is worth more than a blog post filled with them. 

It is also important to remember that backlinks aren’t the only way to increase your rankings – so be sure not to spend too much time solely backlinking. Developing strongly written content in addition to including highly ranked (and relevant) keywords are essential elements to include in your online work. 


Blufish Knows Content 

From writing informative blogs to crafting strong social content, the Blufish team knows exactly how to create engaging content that educates your audience and promotes your business. If you are interested in stepping up your content writing, contact us today! 

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