The marketing world moves quickly. Once you’ve gotten complete control and understanding of a strategy or trend, the world is most likely time to move on to something new. In 2022, we took notice of many trends and as we approach the end of the year, there’s no better time to recap the trends that you may have implemented or consumed over the past year. 


The Prioritization of Social Responsibility 

In 2022, marketing showed that ethics matter to customers.

And if businesses want to maintain a loyal customer base, social responsibility is the way to go in 2022 and beyond.  

Social responsibility is defined by US News as, “a commitment by a business to benefit the community or world in a specific, actionable way.” According to a trend report by HubSpot, 89% of marketers have used social responsibility in their content and plan to continue that work in 2023. Companies that advocate for public facing issues have a significant impact on customers purchasing decisions.   


Blogging is a Marketing Mainstay 

An age-old marketing strategy, blogging did not lose its fervor in 2022 and that’s because it’s extremely effective. In fact, blogging is so crucial to marketing that in 2022, the number of active bloggers in the U.S. landed at 31 million people and even one in three marketers have their own blog or website. 

The benefits of blogging are endless:

  • A valuable search engine optimization tool
  • Drives traffic to your website 
  • Can convert traffic into leads
  • Content can be repurposed for social media 


Social Commerce 

Online shopping is one of the most common and dominant ways of making purchases. And over the years, it has taken on a new form – social commerce.   

Different social media platforms have begun to throw their hats into the ecommerce ring. There is Instagram Shopping, Facebook Shops, Pinterest’s shopping feature and even TikTok is testing out an e-commerce feature. According to the Business Insider, by 2025 social commerce is expected to become a $1.2 trillion global market. With that knowledge, if your business sells products and services, it may be worth considering social commerce.


TikTok’s Dominance 

With over 1 billion monthly active users, TikTok is the most popular social media app of the year, and that growth is projected to continue in 2023. 

With 50% of Millennials and 38% of Gen X-ers using the app, businesses haven’t had to worry about TikTok solely having a younger demographic. This makes it an ideal app to explore expanding your social media reach. 


These Trends Can Help Your Business Grow 

These popular marketing trends are truly more than just that – they have shaped the way marketing teams approach the work they do. In addition, these “trends” have proven themselves to be essential tools in overall marketing strategies. 

If your business is interested in implementing specific plans into its marketing strategy and are unsure of how to begin the process – Blufish is here to help! Contact us to learn more about the ways in which your ideas and the Blufish team can work together to create effective marketing strategies. 

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