As a business owner, you likely have several social media accounts meant to increase sales, improve website traffic, promote products/services and expand your customer base. But are you actually getting the most out of your online presence? 

If not, there is a chance that your social media accounts aren’t properly optimized. Continue reading for tips on how to best optimize your profiles for ultimate results. 


What is Social Media Optimization? 

According to Sprout Social, social media optimization “encourages businesses to analyze, audit and make adjustments to both their content and accounts to stay in line with best practices of social media.”

Because millions use social media as a tool to learn more about brands, an optimized profile is a key factor to overall business success. 


Upload a High-Resolution Profile Image 

Uploading a high-resolution image to your profiles allows customers to put a face to your brand’s name. Traditionally a logo, your profile picture should be professional, humanize your business and overtime creates an entity that is familiar to customers. Once you decide on a high-quality image to upload, use that same image across all of your social media accounts for brand consistency. 


Craft a Clever (and Relevant) Bio

Your bio is the first thing potential customers see when they visit your social media page, so make it count. Explain who you are and what you do, all while incorporating your brand’s tone of voice. 

And when crafting your bio, don’t forget to include keywords! Hubspot recommends adding “specific and relevant keywords into your bio, as long as you keep it natural and not spammy.” Social media also acts as a search engine, using targeted keywords may place your business in front of the necessary audience. Additional pieces of information to include in your bio: contact information, business location(s) and hours of operation.


Provide Links to Your Company Website 

With a social media profile that includes a high-resolution image and an informative bio, you will hopefully have intrigued customers enough to want to visit your website. Social media profiles provide a field for you to link to your company’s main website – don’t skip this step as it is essential for improving website traffic. Providing a link in your social bios allows customers to learn more about your business via your website and can potentially lead to a sale. 


Username Consistency Across Your Profiles 

It is important that customers are able to quickly find you on social media, which is why your username should be the same across all platforms. It is recommended that you use the actual name of your business for simplicity as opposed to a unique social media handle which can cause confusion. Consistency across all of your social pages improves your engagement and makes indexing of your social media content simple. 


Optimize Your Profiles with Blufish

If your business is struggling with social media engagement, there’s a chance your social media profiles aren’t optimized correctly. At Blufish, our strategists provide expert management, analysis and content development meant to take your social profiles to the next level. Contact us to learn more! 

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