For a novice, social media can be a very confusing and potentially scary world. With trends changing daily, updates announced frequently and potential bans looming, staying up to date on the news and rules of each social media platform could lead to misinformation.

Naturally with an influx of social media news, myths are sure to follow. To help clear up confusion, let’s discuss (and dispel) popular social media myths! 


Myth #1: Does an Instagram User Know if You Screenshot Their Story? 

To quickly calm your nerves, the answer is no.

Users can screenshot and even record a post or story and the user will not be notified. However, the rules are slightly different when it comes to direct messaging. According to Instagram, if you send a direct message via vanish mode (the ability to send disappearing messages, photos, videos, etc..) and that message is screenshot or recorded, a notification will appear informing the user of what happened.  

In addition, the app does not notify users if their profile is viewed. 


Myth #2: Your Brand Needs to Be On Every Social Media Platform

For most businesses, using every social media platform won’t make the most sense for your brand. If you have a business that markets to a large audience, using more multiple social media platforms may make more sense than a small business. 

For those small businesses, we recommend honing in on one or two platforms that can be most lucrative for your brand. In a previous blog post, we even discussed if your brand should be on TikTok and concluded that utilizing the app should only be done if it makes sense for your brand. 

For more detail, B2B companies may benefit best with a platform like LinkedIn, while more creative based companies can use Instagram and TikTok as a place for their business to thrive. 


Myth #3: Managing Multiple Social Media Accounts is Too Difficult 

Understandably so, managing multiple social media accounts can be stressful, especially when managing accounts for several clients. However, it can be done! 

With tools such as Loomly, Hootsuite, Sprout Social and more, marketing teams can create content, schedule and post to multiple social media accounts with ease. With these tools, you won’t have to individually log into accounts and publish content, which significantly shortens the amount of time you may have previously spent on social media management. 


Myth #4: Frequently Posting on Social Media Leads to More Results 

Posting too much on social media can actually harm your business. When trying to increase your engagement or follower count, routinely posting to the point of it feeling like spam actually turns customers away. As a start, begin with Hootsuite’s data when putting together a posting schedule. 

  • Instagram: Post to your feed once a day, up to 2-3 times per week.
  • Facebook: Post at least once a day, but no more than twice daily. 
  • Twitter: Post at least 1-2 times a day, but no more than 3-5 times a day.
  • LinkedIn: Post at least once a day, but no more than five times a day.

However, it’s important to note that every industry, business and what their audience responds to is different. So finding the ideal number of posts per day/week can be decided based on testing different schedules and closely tracking your social media analytics. 


Choose Blufish For Your Social Media Needs

Our dedicated team of strategists understand the ins and outs of social media management. No matter your social media platform of choice, let us help you with content creation, analytics and  scheduling. Contact us today for more! 

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