In 2022, the center of a marketing team’s work often revolves around social media. It’s an essential tool and oftentimes leads businesses to success that they would otherwise not have. When done right, a brand can use social media to show their personality, grow their audience and of course increase their revenue.
The usual social media suspects include Instagram, Facebook, Twitter and even LinkedIn, but there’s a popular app on track toward becoming everyone’s favorite: TikTok.
TikTok, which has over 800 million active monthly users, allows users to create and share short form videos on a number of topics including fashion, food, dance crazes, comedic bits and informative content.
Surpassing Instagram by over 100 million downloads this year, TikTok’s popularity has many brands considering if that platform can help with marketing themselves, grow sales and reach a brand new audience. Your brand may be one of many with this exact idea in mind.
So you might be wondering…
Is TikTok the Right Platform for My Brand?
And the answer is? It depends.
Your business shouldn’t use TikTok simply to say that you are there, as it may not be the best fit for every business. There has to be a clear plan and objective for utilizing TikTok, otherwise it could potentially be a waste of time that negatively affects your business.
If you think that your brand can thrive on TikTok, here are a few factors to consider.
Take the time to analyze your brand identity and audience.
What are the demographics of your target audience? While TikTok is used by people of all ages, its largest audience is Generation Z, commonly known as Gen Z. That makes most of the app’s users under the age of 30. If this happens to be your target audience or if your brand is looking to expand its reach to a younger audience, then marketing your brand on TikTok could be ideal.
Do you have a visual brand?
A visual brand can be best promoted through visual mediums (videos or images) and with TikTok’s primary content being videos, it can be a highly effective branding platform. Visual brands that also provide “business to customer” products have the upper hand.
Service-based brands (party planners, law firms and management firms for example) are harder to promote, however it isn’t impossible! Skilled creators can use the platform to reach their audience too.
Can your brand be broken down into quick tips?
The beauty of TikTok is its ability for creators to showcase their brands, talents and skills, efficiently and quickly. If your brand can provide quick tips, share delicious recipes or showcase exactly how a product can be used, TikTok might be the perfect platform for your brand.
Plan Your Approach
Strategizing your content is the next step once you feel that the platform can work for your brand. Here are some tips that can lead you to success.
- Pay attention to trends: The most popular TikTok content often comes from trending sound effects, music or challenges. Be sure to pay close attention to what’s popular and find ways to organically include it into your content.
- Hashtags count: Just like other social media platforms, TikTok utilizes hashtags. Identify and use hashtags that are relevant to your brand and its content, this is how users find you.
- Engage with your audience: It takes more than just posting content to get attention, you also have to collaborate, communicate with your audience and like relevant content.
- Messaging matters: Don’t just create videos for the sake of doing it, make sure our content has a crystal clear message.
If your brand is interested in using social media to market itself, or simply wants to expand its social media presence, contact Blufish to learn more!