It may seem as if every article you read mentions AI. In fact, we have even discussed it in a past blog post. And if you work in a creative industry, you’re likely to have tested out different artificial intelligence platforms to see how they can be integrated into your work life. 

Since our last AI blog post, artificial intelligence has continued its surge in popularity with many corporations developing their own iterations. Crossing industries, new AI platforms include prompt written chatbots, image creation and even musical A.I. products. 

Continue reading to learn more about these new releases. 


Adobe Firefly

Currently in its beta version, Adobe recently announced Adobe Firefly, described as “the new family of creative generative AI models coming to Adobe products, focusing initially on image and text effect generation.” As an AI art generator, Firefly gives users a new way to “ideate, create, and communicate while significantly improving workflows.” 


How Does Firefly Work? 

Labeled as most useful to those that want to generate content for commercial purposes, the first installment of Firefly is “trained on hundreds of millions of professional-grade, licensed images in Adobe stock.” In addition, the program is also trained on openly licensed content and public domain content where the copyright has expired. 

Able to be integrated into your existing Creative Cloud, Document Cloud, Experience Cloud and Adobe Express workflows, creators can use their own words to generate and edit images.


Google Bard 

Based on technology from previous Google based AI products (LaMDA and AI Test Kitchen), Google Bard is the search engine’s latest AI effort. Described as a “creative and helpful collaborator,” Bard is a generative AI chatbot that responds to user prompts or questions on any given subject. Bard can create blogs, headlines, summaries and more. 

Currently in its experimental phase, Bard has noted that “some of the responses may be inaccurate,” recommending users double-check the information provided in Bard’s responses. 

In order to use Bard, you must be 18 and over as well as have a personal Google account that you manage on your own – meaning accounts run by Google Workspace admin, guardian or parent cannot receive access. 

Another chatbot,, is designed to generate blog posts, product descriptions, bios, social media captions and even ad copy. Best used for marketers, has a slew of features including image generation, auto-save, document sharing, a plagiarism checker and brand voice customization.

Available for public use, features a free five day trial of the generative text assistant, making it more of a platform for businesses rather than for casual use. The pricing tiers are as follows:

  • Starter tier: $40 a month for 35,000 words
  • Boss Mode tier: $82 a month for 100,000 words
  • Business tier: features a custom plan and price

Given that many companies’ AI platforms are in beta phases and are still working through issues such as chatbots providing inaccurate information, it may be too early to tell if AI will become a mainstay. In the meantime, it is very likely that more companies will begin to develop their own AI programs. 


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