An effective method of communication and promotion for a business is a newsletter. Defined by Shopify, as “a written publication that provides regular communication to subscribers, typically via email,” newsletters are used as a way to connect with customers, share company updates, news, promotions and product updates.   

While it’s easy for a customer to sign up for a newsletter, the true challenge is getting your audience to read them. If you want your customers to take time to read your newsletter, it has to be worth their while. So now, you may be wondering what you can do to gain their interest? Consider incorporating some of the following elements into your next piece.


Assess Whether Your Business Truly Needs a Newsletter 

One of the most important factors to consider is if your business needs a newsletter. Think about your industry: are there companies within it that have successful newsletters and what type of information do they include in each piece? 

Before writing your newsletter, also consider the following: 

  • What are your goals for the newsletter (share news, website traffic, drive sales)?
  • What type of information would go into your newsletter? 
  • How often would your newsletter go out? Daily? Weekly? 


Create and Equal Balance Between Educational and Promotional Content

A newsletter is a great opportunity to educate your audience and promote new business products and services, which is why creating a healthy balance of both is essential. 

With your business newsletter, you have the grand opportunity of increasing your audience’s understanding and knowledge of your business and all that it does. Use your newsletter as an opportunity to repurpose blog content, share updates about your business and link to your social media pages. 

In addition to letting your audience know more about your business, a newsletter is the perfect platform to advertise and promote your products and services. Forbes recommends that businesses, “include creative visual posts and proper information on special offers in your promotional campaigns.” Those exclusive offers are likely to increase audience engagement. 


Striking Email Subject Lines 

As you continue to accumulate subscribers and create relevant content for your newsletter, next up is making sure readers open the newsletter once it lands in their inbox. In order to make sure your hard work doesn’t go unnoticed, creating a strong email subject line is a necessity. When enticing readers to open your newsletter, make sure your subject lines aren’t boring or repetitive, rather a creative reflection of the content they’ll find within the email. Here are elements of what makes an email subject line great:

  • Personalized Subject Lines: known as a subject line that include a reader’s name, a personalized touch can garner interest and lead to an opened email. 
  • Time Sensitive Subject Lines: creating a sense of urgency will likely cause a reader to open up a newsletter. 
  • Addressing a Common Issue: a subject line showing how that particular newsletter can help readers solve a problem or improve their lives will also gain readers interests. 


If your business already creates newsletters and simply needs a refresher or wants to create its very first newsletter, Blufish is here to help. Contact us today! Our team of knowledgeable professionals are ready to take your newsletter to the next level.

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