Your business’ brand is an experience that you present to the public. Crafting a well thought out brand allows customers to recognize and connect with you. It also differentiates you from your competitors.
Initially when starting a business, you may have a solid idea of the elements that make up your brand – a name, logo, design style, tone of voice and even a slogan, just to name a few. As your business continues to grow and evolve, you may realize that your initial brand ideas no longer align with where you want your business to go, which means that a rebrand is in order.
If you’re in this current stage with your business brand, continue reading to learn more about rebranding and some of the most important elements that come along with this change.
What is Rebranding?
Rebranding is like giving your business a makeover. It’s all about making intentional changes to your brand’s identity – things like its name, logo, style, how it talks to people, and even what it stands for. The goal? To give your brand a fresh, new look and feel that sets it apart from the rest. Businesses often opt for a rebrand when they want to keep up with changing trends, connect better with their customers, or just show that they’re evolving. It’s like hitting the refresh button for your brand, and it can help you stand out in a crowded market, tell your story in a new way, and stay relevant and appealing to your audience.
Essential Rebranding Elements
Here are key elements to consider when you’re preparing a rebrand.
A business logo is the foundation of your brand’s identity. It separates you from the competition and overtime, your logo can help establish dominance in your field and trust with your customers.
When rebranding, changing your logo (in a minor or major way), is a great way to effectively communicate that your brand has changed. Most logo rebrands incorporate sleeker designs, different/sharper colors, as well as updated graphics.
Updating Brand Voice
Your brand voice is used throughout all forms of business communications – social media, newsletters, advertisements, etc.. With rebranding, your tone of voice should match your company’s new values, perspectives, personality and new target audience (if that has changed). Consider the following questions when changing your brand voice:
- Do you want a witty, casual or serious tone of voice?
- How will this new brand voice change our current marketing strategies?
- Will this tone of voice no longer speak to your current audience and are you ok with that?
Establish Company Values
Defining your company’s core values is a crucial step when embarking on the rebranding journey. It’s vital to ensure that your audience perceives the rebrand as authentic and aligned with your values, objectives, and future aspirations. Having a clear understanding of your values can reassure customers about your brand’s identity and what you stand for, ultimately defining your organization’s character and purpose in the eyes of your audience.
Blufish Knows Your Brand
If your business is considering a rebrand, but happens to be unsure of how to take the next steps – Blufish can help! We want to help you expertly and easily push your brand into its new phase with everything from content writing to social media management and design. Contact us today for more.