Over the last few years, podcasts have become very popular across all demographics. Listeners tune in to their favorite shows for entertainment, updates on world news and even to hear their favorite hosts discuss sports or music – the topics are endless. And while podcasts are enjoyable for listeners, what businesses may not realize is how it can be a helpful marketing tool for them.

Continue reading to learn more about the benefits of starting a podcast for your business.  

Builds Brand Awareness 

One of the most important parts of business marketing is having a brand that is easily recognizable and associated with the products and/or services it provides. With a podcast, brand awareness can be done in a subtle manner. Having your business logo in your podcast artwork and mentioning your business name/products throughout the podcast are ways to improve awareness. In addition, if you happen to have a visual component for your podcast, you can also display products. This helps to create and further ingrain your brand into the minds of listeners.

Creates an Authoritative Voice in Your Industry 

Your podcast is an opportunity to showcase your industry knowledge, which in turn can make you a trusted and reliable source. Chron notes that the beauty of a podcast is your audience being able to hear you emote as you speak, specifically stating, “audio allows you to inject your enthusiasm and speaking skills to add an air of authority to the information that is often lacking in written word.”

A podcast is where experts can speak candidly about their business, products/services and its industry as a whole. Be sure to include statistics from reliable sources to further cement yourself as a reputable authority. 

Provides a New Stream of Revenue 

With a podcast, you can increase both your SEO and website traffic. All of this has the potential to lead to an increase in sales. What many may not realize is that there are also other ways to make money from a podcast. As your viewership continues to grow, opportunities for potential partnerships and sponsorships with similar brands may arise. It is important to note that it can be difficult to land a sponsorship if your podcast doesn’t have a large audience, so this benefit may take some time. 

Creates Additional Shareable Content 

Simply publishing the latest episode of your podcast doesn’t end that episode’s journey, in fact, it’s only the beginning. In a recent blog post, we discussed repurposing content, which is taking existing content and presenting it in a few format. There are a number of ways to take each episode and fit it into a new medium. Podcast episodes can be turned into blog posts and Youtube videos. You can even take snippets of your audio and turn it into social media posts. 

Work With Blufish 

Here at Blufish, we have a team of creative individuals who know how to deliver groundbreaking designs and marketing strategies that will upgrade your brand. If your business is interested in furthering its marketing efforts, contact us today for more. 

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