Whether it is social media posts, blogs, newsletters or other forms of advertising, digital marketing teams around the world understand the importance of gaining the attention of their customers. It isn’t an easy feat because adult attention spans have begun to decrease over the years. According to this article from Leaders, when it comes to screen time, adults have an attention span of 47 seconds.
As we scroll through social media on our phones, we consume countless amounts of images and pieces of information throughout the day. Paired with such short attention spans, marketers have only a small window of time to gain the interests of their target audience before they quickly move on to the next advertisement, post or email.
So how do you gain and maintain their attention? Continue reading for a few tips.
Create Content That Addresses Customer Concerns
Customers go to specific businesses for products and services that will solve issues they are experiencing, which is why focusing parts of your content on how your business can solve those issues is key. This will gain customers’ attention, drive up your engagement and encourage sales.
Your content can also include data showcasing how your product can solve their issues. When creating content like this, Forbes suggests including “visual elements that are easily digested for broader appeal.”
Choose The Right Platform
Each piece of content you create most likely works best on a specific platform (even though there are content types that can work almost anywhere). When creating content, there are a few factors to consider when it comes to which platform you should create for.
- What is the average age of your audience?: if your target audience skews younger, platforms such as TikTok and Instagram may work best. Older audiences may lean toward Facebook. Try linking your work to both platforms to drive up engagement.
- What type of content do you create? Images and video tend to work best on platforms such as Instagram, TikTok, YouTube and Pinterest. While text based is better suited for Twitter, Facebook, LinkedIn and your company website. Depending on where your audience is and the products/services it offers, creating content to suit that specific audience will be essential to your success.
Create Eye-Catching Headlines
Whether it’s a blog or a social media post, a great headline (or caption) will stop a customer from continuing to scroll and lock them into engaging with your content. In order to create a show stopping headline, it is important to know your audience – meaning what they will respond to. Consider asking a question in your headline or creatively summarizing the content that they will engage with.
Blufish Knows Content
At Blufish, we know how important it is to create content that will intrigue and engage your audience all thanks to our content writing, social media and design services. If your business is in need of marketing and advertising assistance, contact us today! We would love to help take your brand to the next level.